| 1. |  | L.L. Bean: The Making of an American Icon
from Harvard Business School Press
Price: $17.79
Customer Review:
Leon Gorman the grandson of L. L. Bean provides a frank and solid analysis of how the retail company was forced to redefine itself for the modern age. The transition from a catalog company to retail and online with varied product lines is an interesting struggle even for the best of companies and L.... more info | 4.0 / 5.0
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| 2. |  | Start Your Own Mail Order Business (Entrepreneur's Startup)
from Entrepreneur Press
Price: $13.46
Customer Review:
I bought this book after having my mail order business up and running for over a year. I was looking for inexpensive ways to market my company. This book provided that and more! This book is packed with excellent marketing tips, solutions to inventory and software issues, and examples from other... more info | 4.5 / 5.0
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| 3. |  | Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs
from Delstar Pub
Price: $39.95
Customer Review:
If you want to become a master at marketing this is one of the books that you must have in your collection. Its very easy to understand because Joseph Sugarman tells you how to do it and gives you an example to make sure you understand. This book can be applied to marketing any type of business... more info | 5.0 / 5.0
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| 4. |  | The Mom's Guide to Earning and Saving Thousands on the Internet (Mom's Guide to Earning & Saving Thousands on the Internet)
from McGraw-Hill
Price: $13.45
Customer Review:
I checked this book out at the library and was glad I did so, rather than purchasing it. I already do everything in the book, so there was nothing new for me to learn. I was somewhat disappointed.
I will say that it is a decent reference for those who are just starting out. If you have a bit of... more info | 4.0 / 5.0
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| 5. |  | Million Dollar Mailings
from Bonus Books
Price: $56.07
Customer Review:
The title is accurate - these ARE million dollar
mailings - direct mail pieces that are sent to very
broad markets. As such it is a useful study source
for the pro. For the person marketing his or her
own start-up or small business it may be of lesser
usefulness.more info | 5.0 / 5.0
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| 6. |  | Montgomery Ward & Co. Catalogue and Buyers' Guide 1895
from Skyhorse Publishing
Price: $12.21
Customer Review:
The Montgomery Ward catalog is just what I needed. I'm writing a historical romance set in the 1890s and the catalog has been so helpful as a visual aid with the clothing, furniture, and even kitchen utensils available to people at that time. | 5.0 / 5.0
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| 7. |  | Creating a Profitable Catalog: Everything You Need to Know to Create a Catalog That Sells
from McGraw-Hill
Price: $34.65
Customer Review:
This is a great book for understanding all aspects of creating a Direct Marketing company or a direct marketing program within your company. The basics and then some are in this book. Well written in that it kept my attention from new ideas and way it was written. | 5.0 / 5.0
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| 8. | ![]() | Principles of Microeconomics: Study Guide, Third Edition
from Holt Rinehart & Winston
Customer Review:
I found this book to be the best study guide I have ever used. If you need the textbook for a class you should purchase this study guide. It includes short 1-2 page chapter summaries of every chapter which really help cut down the study time. It also includes chapter quizes and pre-tests with... more info | 3.0 / 5.0
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| 9. |  | The Company We Keep: Reinventing Small Business for People, Community, And Place
from Chelsea Green
Price: $13.50
Customer Review:
A lot of the business integrity literature is written by academics or by owners of relatively large concerns; this one is from the trenches. Abrams is a carpenter, founder and co-owner of a homebuilding business on Martha's Vineyard, a resort island in Massachusetts
The business has survived... more info | 5.0 / 5.0
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| 10. |  | Building a Mail Order Business: A Complete Manual for Success
from Wiley
Price: $37.82
Customer Review:
This book was a complete waste of money and time. I've been in the direct marketing/mail business for 13 years and I'm always looking for new angles to better my business. This guy doesn't seem to know what he is talking about and it makes me wonder if he really has any experience in the mail order... more info | 3.0 / 5.0
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