| 1. |  | The Tipping Point: How Little Things Can Make a Big Difference
from Hachette Audio
Price: $17.99
Customer Review:
Seller: good price; book was in excellent condition and arrived quickly.
Book: On "The Rachel Maddow Show," the author explained his sociological/philosophical concepts clearly and most interestingly, so I bought this book---and it's written just as clearly and interestingly. The stories, as... more info | 4.0 / 5.0
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| 2. |  | Predictably Irrational: The Hidden Forces That Shape Our Decisions
from HarperCollins
Price: $17.13
Customer Review:
I can't rave enough about this book. From cover to cover, I enjoyed reading about how people view choices and incentives and what kinds of forces exist that distract us from making sound decisions. It truly is a fascinating study into human psychology and its intersection with economics.
I... more info | 4.0 / 5.0
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| 3. |  | Influence: The Psychology of Persuasion (Collins Business Essentials)
from Collins Business
Price: $12.21
Customer Review:
This is by far the most interesting, useful, and important book that I read in college. Buy it, read it, learn all the tricks that people use to influence you as well as ways to combat those tricks and use them for your own good. | 4.5 / 5.0
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| 4. |  | Nudge: Improving Decisions About Health, Wealth, and Happiness
from Yale University Press
Price: $17.16
Customer Review:
This is one of those rare books that can actually make you change the way you look at things. Specifically, Thaler and Sunstein discuss what they refer to as choice architecture or the conscious ways in which choices can be presented to people in various situations, particularly in areas where... more info | 4.0 / 5.0
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| 5. |  | Buyology: Truth and Lies About Why We Buy
from Broadway Books
Price: $16.47
Customer Review:
This book is very helpful and will clear lots of theory that we all think about in our business. It is a must for people in marketing and advertisement ... and why not for all of us as consumers ... one of the best in its kind. | 4.0 / 5.0
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| 6. |  | Sway: The Irresistible Pull of Irrational Behavior: Library Edition
from Playaway
Price: $34.99
Customer Review:
SWAY helps to further the discussion of seemingly irrational human behavior through a series of interesting, enjoyable and quickly-read anecdotes about different physiological and psychological tricks the human mind plays in helping each of us to rationalize the decisions we make. From commitment... more info | 4.0 / 5.0
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| 7. |  | Grown Up Digital: How the Net Generation is Changing Your World HC
from McGraw-Hill
Price: $18.45
Customer Review:
As always, I've read the other reviews so as not to be redundant.
The general concensus: it's not a great business book.
My observation: I'm not sure Tapscott intends it to be. This is a book by a well-informed netgen parent trying to explain to boomer and genXer parents why they don't... more info | 4.0 / 5.0
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| 8. |  | The Wisdom of Crowds
from Anchor
Price: $10.17
Customer Review:
Surowiecki's The Wisdom of Crowds documents and analyzes an extremely important phenomenon. When people guess at a question to which nearly no one knows the answer but most people can make a sensible guess (e.g., what proportion of the world's airports are in the USA; how many marbles can fit into a... more info | 4.0 / 5.0
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| 9. |  | Don't Go to the Cosmetics Counter Without Me: An Eye-Opening Guide to Brand-Name Cosmetics (Don't Go to the Cosmetics Counter Without Me)
from Beginning Pr
Customer Review:
It's great! It reviews almost all products in it. I've been looking for something like this for so long! It's hard to figure out whats really good! There's so much BS out there. Tired of wasting my $$$ but don't mind spending if it really works, you know? | 4.0 / 5.0
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| 10. |  | The Complete Tightwad Gazette
from Villard
Price: $15.61
Customer Review:
This book is a compilation of the three original books which in turn were taken from newsletters published by Amy in the 1990's. Some of the advice is a little over the top and a lot would only be applicable to families with a lot of kids but generally it has a lot of good ideas and her frugal... more info | 4.5 / 5.0
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