| 1. |  | The Tipping Point Audio
from Hachette Audio
Customer Review:
Seller: good price; book was in excellent condition and arrived quickly.
Book: On "The Rachel Maddow Show," the author explained his sociological/philosophical concepts clearly and most interestingly, so I bought this book---and it's written just as clearly and interestingly. The stories, as... more info | 4.0 / 5.0
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| 2. |  | Yes!: 50 Scientifically Proven Ways to Be Persuasive
from Free Press
Price: $16.50
Customer Review:
Simply put, this is my kind of book; short, concise and powerful chapters that get right to the point without dragging on and on. If you can't find at least a handful of immediately applicable techniques for increasing your ability to influence in this book, then you might as well stop looking. If... more info | 4.5 / 5.0
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| 3. |  | Buyology: Truth and Lies About Why We Buy
from Broadway Books
Price: $16.47
Customer Review:
This book is very helpful and will clear lots of theory that we all think about in our business. It is a must for people in marketing and advertisement ... and why not for all of us as consumers ... one of the best in its kind. | 4.0 / 5.0
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| 4. |  | Sway: The Irresistible Pull of Irrational Behavior
from Broadway Books
Price: $14.93
Customer Review:
SWAY helps to further the discussion of seemingly irrational human behavior through a series of interesting, enjoyable and quickly-read anecdotes about different physiological and psychological tricks the human mind plays in helping each of us to rationalize the decisions we make. From commitment... more info | 4.0 / 5.0
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| 5. |  | Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
from Mariner Books
Price: $9.68
Customer Review:
This is a must have book for anyone who's starting or running a small business. Levinson includes tons of tactics and strategies that any small business owner can benefit from and best of all can personalize to their own advantages. I have lots of pages dog tagged in my copy, because I know I'll be... more info | 4.5 / 5.0
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| 6. |  | No Logo: Taking Aim at the Brand Bullies
from Picador
Customer Review:
No Logo: No Space, No Choice, No Jobs Very good book about how brand makers are driving our minds and lives | 4.0 / 5.0
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| 7. |  | Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes
from Entrepreneur Press
Price: $16.47
Customer Review:
this book is actually a pretty good guide.very insightful for the price as well.thanks alot. | 4.5 / 5.0
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| 8. |  | Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
from HarperBusiness
Customer Review:
For a book on high tech that was first published nearly two decades ago to feel so relevant today is a testament to the ideas and writing of Geoffrey Moore. Its frankly pretty amazing how Moore seems like he's discussing the various success and failures of the social networks and their adoption... more info | 4.0 / 5.0
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| 9. |  | Advertising and Promotion: An Integrated Marketing Communications Perspective
from McGraw Hill Higher Education
Price: $62.91
Customer Review:
This has been a very informative book in relation to the information contained in it about media planning. I am beginning to gain a greater insight into how media planning works. The book explains marketing as it relates to media and the whole media planning process. | 4.5 / 5.0
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| 10. |  | Marketing: An Introduction, 7th Edition
from Prentice Hall
Price: $118.07
Customer Review:
I thought I was ordering the right book. Turns out it was the "international edition". I am surviving with it because the text is pretty much the same. Major difference in page numbers and rather than using USD uses Euros. Otherwise OK. | 3.0 / 5.0
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