| 1. |  | The Innovator's Dilemma
from Highbridge Audio
Customer Review:
The great irony here is the astonishing failure rate of apparently successful incumbents.
These so-called great companies do an excellent job responding to their customers' needs. They invest heavily in new technology. They employ the smartest executives. And yet they still get wiped out by... more info | 4.5 / 5.0
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| 2. | ![]() | Fish!
from Hyperion
Customer Review:
Fish is a great motivational team building book!Recommend highly for those wanting to build positive team work. | 3.5 / 5.0
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| 3. |  | Consumer Behavior (8th Edition)
from Prentice Hall
Price: $135.20
Customer Review:
this is a really great consumer behavior textbook for those who are interested in understanding the how marketing is applied in the ever-changing environment. highly recommended by marketing professors too! | 5.0 / 5.0
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| 4. |  | Raving Fans: A Revolutionary Approach To Customer Service
from William Morrow
Price: $15.61
Customer Review:
My school asked us to read this book for professional development. I have noticed that my school does not give raving fan service, but I have also noticed most of the businesses I shop at have not read this book either. I have learned to figure out what I do not like about the stores I shop at, make... more info | 4.0 / 5.0
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| 5. |  | The Trusted Advisor
from Free Press
Customer Review:
It reads well and we chose it for the required reading for a class for new consultants that join our company because it teaches everything we want them to strive to be. The basic message seems to be listening skills, so we also paired our training with some listening lessons and exercises. I would... more info | 4.5 / 5.0
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| 6. |  | Selling the Invisible: A Field Guide to Modern Marketing
from Texere
Customer Review:
Engaging book that offers lots of counter-marketing-culture quips and provides fuel for thinking outside your own (or your organization's) boxes. Make sure you have a pad and pen handy for notes! | 4.5 / 5.0
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| 7. | ![]() | Permission Marketing
from Simon & Schuster Inc
Customer Review:
Okay, so Seth in my opinion is the most insightful of the obvious. But keep in mind that the obvious is often overlooked and Seth does a great job of bring it back to the front. Our clients are the most important thing to the business and without them, there is no business, we do and must continue... more info | 4.0 / 5.0
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| 8. |  | Consumer Behavior (9th Edition)
from Prentice Hall
Price: $140.94
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| 9. |  | The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company
from McGraw-Hill
Price: $16.47
Customer Review:
A very quick read and a good guide for anyone in a service-providing business. It helps you look at more than just HOW you deliver the service to understand WHY. | 4.5 / 5.0
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| 10. |  | Strategic Marketing Problems: Cases and Comments, 10th Edition
from Prentice Hall
Customer Review:
I am taking an MBa- Marketing course. This text has great case studies and material. Thanks. | 4.5 / 5.0
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