| 1. |  | The Tipping Point: How Little Things Can Make a Big Difference
from Back Bay Books
Price: $8.99
Customer Review:
Malcolm Gladwell writes well. But there is not much substance. Sometimes, there is a point in time something changes dramatically. Sometimes, it doesn't come. These first ones are by definition a Tipping Point. Is there anything really interesting here? Not really. How can a tautology be worth a... more info | 4.0 / 5.0
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| 2. |  | Predictably Irrational: The Hidden Forces That Shape Our Decisions
from HarperCollins
Price: $17.13
Customer Review:
Predictably Irrational, a book by Daniel Ariely, is an offering from the late capitalist mindset, which presents its thesis with mindboggling simplicity: "If humans had internalised no social values whatsoever, except for those of capitalist materialism, how might we expect them to behave?
The... more info | 4.0 / 5.0
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| 3. |  | The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
from Wiley
Price: $11.53
Customer Review:
After having spent years in "low tech" countries, I wanted to catch up on what's new in internet marketing. This book succeeded in bringing me up to scratch. It's a thorough and practical "how to" for succeeding in the new media, and will be a much thumbed through book on my shelf. | 4.5 / 5.0
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| 4. |  | Influence: The Psychology of Persuasion (Collins Business Essentials)
from Collins Business
Price: $12.21
Customer Review:
This is by far the most interesting, useful, and important book that I read in college. Buy it, read it, learn all the tricks that people use to influence you as well as ways to combat those tricks and use them for your own good. | 4.5 / 5.0
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| 5. |  | Nudge: Improving Decisions About Health, Wealth, and Happiness
from Yale University Press
Price: $17.16
Customer Review:
This is one of those rare books that can actually make you change the way you look at things. Specifically, Thaler and Sunstein discuss what they refer to as choice architecture or the conscious ways in which choices can be presented to people in various situations, particularly in areas where... more info | 4.0 / 5.0
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| 6. |  | Yes!: 50 Scientifically Proven Ways to Be Persuasive
from Free Press
Price: $16.50
Customer Review:
Simply put, this is my kind of book; short, concise and powerful chapters that get right to the point without dragging on and on. If you can't find at least a handful of immediately applicable techniques for increasing your ability to influence in this book, then you might as well stop looking. If... more info | 4.5 / 5.0
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| 7. |  | Buyology: Truth and Lies About Why We Buy
from Broadway Books
Price: $16.47
Customer Review:
This book is very helpful and will clear lots of theory that we all think about in our business. It is a must for people in marketing and advertisement ... and why not for all of us as consumers ... one of the best in its kind. | 4.0 / 5.0
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| 8. |  | Sway: The Irresistible Pull of Irrational Behavior
from Broadway Books
Price: $14.93
Customer Review:
SWAY helps to further the discussion of seemingly irrational human behavior through a series of interesting, enjoyable and quickly-read anecdotes about different physiological and psychological tricks the human mind plays in helping each of us to rationalize the decisions we make. From commitment... more info | 4.0 / 5.0
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| 9. |  | Marketing Management (13th Edition)
from Prentice Hall
Price: $133.65
Customer Review:
The book arrived on time and in great promised condition as it was bought new. Pleasant experience. | 4.0 / 5.0
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| 10. |  | Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
from Harvard Business School Press
Price: $20.75
Customer Review:
This is one of those books that makes you sit back and say Wow every few pages. I have been involved in a business for a number of years and was in search of a book that might help us accelerate our growth.
Blue Ocean strategy is one the best books I have read in my educational library for some... more info | 4.0 / 5.0
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