| 1. |  | Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
from Portfolio Hardcover
Price: $18.65
Customer Review:
This is a brilliant book. My particular interest is in public speaking, and the chapters on pitching and presentations are excellent. But I learned something on every page. Guy has distilled an enormous amount of hard-won wisdom and experience into these pages. Anyone who is starting a business --... more info | 4.5 / 5.0
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| 2. |  | The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
from Portfolio Hardcover
Price: $16.89
Customer Review:
I've been going through the Guy Kawasaki portfolio of books in order to improve my ability to communicate effectively and this is the most useful book I've come across yet. This covers all of the bases from idea conception to how to pitch to how to raise funds. Half way through the book I began... more info | 4.5 / 5.0
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| 3. |  | Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition
from Kaplan Publishing
Price: $16.47
Customer Review:
I have not read a lot of business books, just about 20. But I found this one to be a extremely useful guide to any type of business. I am going to start an own online community soon, and this book gave me the tools and the focus I just needed.
I would recommend it to any businessman, specially... more info | 4.5 / 5.0
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| 4. |  | Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services
from Collins Business
Price: $10.88
Customer Review:
Guy Kawasaki tells stories well. Unfortunately, he is not inspirational in this book. If you want that, you should check out The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. That book is awesome.
Here are the key messages you will get out of this book:... more info | 4.0 / 5.0
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| 5. |  | Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
from Kaplan Business
Price: $10.17
Customer Review:
I have found that most books about marketing are about someone's one success in the past and just discuss the barriers they had to break to make their winning strategy work...they tend to be egocentric. I have wanted a book that really lines out the steps to take to create people loyal to a brand. I... more info | 5.0 / 5.0
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| 6. |  | Selling the Dream
from Collins Business
Price: $10.95
Customer Review:
Good book to read, for every one that want a vision to create a better conection to clients, used by Harley Davidson, Macintosh, Porsh, Ferrari, Cristal Line, specialy attention to tools for evangelism, and how to use of enemies in your own favour, that sometimes we forget do. | 4.5 / 5.0
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| 7. |  | How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit
from Hyperion
Customer Review:
Another good book by Guy Kawasaki - not great but good. It is full of interesting ideas (some controversial) on how to market and get ahead of your competition. Much of the book contains things you already likely know such as being customer focussed and creating evangelists for your products but it... more info | 4.5 / 5.0
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| 8. |  | Hindsights: The Wisdom and Breakthroughs of Remarkable People
from Grand Central Publishing
Price: $16.19
Customer Review:
I read a lot of Kawasaki, in print and in his Blog. He shares a lot of wisdom, and in the volume of writing there are many jewels of wisdom in this survey of some of the most influential people of modern times. Guy says, "A CEO has two main jobs: to live in the future and to pick good people."
more info | 3.5 / 5.0
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| 9. |  | Going Visual: Using Images to Enhance Productivity, Decision-Making and Profits
from Wiley
Price: $23.96
Customer Review:
This book aims at making corporate and marketing directors to realize that we have entered a culture of images and videos. It covers well some of the consequences of this mutation from writing to visual. Admittedly, lots of situation are covered to advocate for anticipating actions in the image... more info | 4.5 / 5.0
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| 10. | ![]() | The MacIntosh Way
from Harpercollins
Customer Review:
I like GK. He is a colorful character with great wit. Being a huge Apple fan I decide to get this book. I'm contemplating starting a small service biz and bought this book for useful tips but I got very little out of it. Maybe it was ground breaking when it came out.
The book is really targeted... more info | 4.5 / 5.0
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