and much, much more!

This grandfather of all people-skills books was first published in 1937. It was an overnight hit, eventually selling 15 million copies. How to Win Friends and Influence People is just as useful today as it was when it was first published, because Dale Carnegie had an understanding of human nature that will never be outdated. Financial success, Carnegie believed, is due 15 percent to professional knowledge and 85 percent to "the ability to express ideas, to assume leadership, and to arouse enthusiasm among people." He teaches these skills through underlying principles of dealing with people so that they feel important and appreciated. He also emphasizes fundamental techniques for handling people without making them feel manipulated. Carnegie says you can make someone want to do what you want them to by seeing the situation from the other person's point of view and "arousing in the other person an eager want." You learn how to make people like you, win people over to your way of thinking, and change people without causing offense or arousing resentment. For instance, "let the other person feel that the idea is his or hers," and "talk about your own mistakes before criticizing the other person." Carnegie illustrates his points with anecdotes of historical figures, leaders of the business world, and everyday folks. --Joan Price

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0
• Easy to read book with good advice
  This is a simple book with good advice. If you can practice what it preaches, almost everybody will love you
• A good book for what it is...
  Lots of people love this book. I learned a LOT from it. I know what it takes to win friends and influence people. My moral dilemma comes when practicing what the book preaches. Read this book and then read "The Fountainhead" by Ayn Rand, and maybe you'll realize what I did.
• Vital information for a self-centered society
  I'm halfway through this book and am already inclined to give it 5 stars. I tend to do that with products that offer me valuable insight and information that enables me to run my small business better. The concepts in the book are very simple and straightforward and at times you may slap your forward and say; "well duh!" But it's often the most simplistic things that we as human beings overlook and stubbornly take for granted, such as remembering other people's names and trivial information about them.more info
• Great book!
  We are currently using this book as a learning experience to deal with our clientele better. It's been really helpful in stressful situations, especially when we have a client who is not willing to work with us in difficult situations.

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